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As you can see from the YouTube comments, it wasn't only me who thought of the "One Hit Only" joke. After the Top 50 success of 'You And Me', this big anthemic track was issued in January 2008 with evident record company support to launch them as the stars of the year, and successful as it was they've yet to score another Top 30 hit; even a reissue of the first single ended up doing worse than the original.
In all honesty, this doesn't come as a total surprise on hearing the record itself. It pushes all the right buttons and has an easy familiarity about it, and it's pleasant enough to hear but almost entirely devoid of personality. It doesn't even have the Britishness of their previous 45, with the reference to "open plains" in that first verse, and really feels a bit too anonymous to build a career on. It was also tainted somewhat by the little-noticed chart hyping scandal. Still, it's likeable and feels like the sun coming out after the thorough awfulness of the previous track.
At the end of the song though, it seems to run out of steam even more than one of my blog posts and just stops.
Available on: Started A Fire
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