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...Speaking of breakthroughs that didn't entirely go to plan. Around the time Now 69 arrived, Hot Chip seemed ideally poised for stardom; they had critical acclaim in spades, their album The Warning had been rather a sleeper hit and the single from it, 'Over And Over', was one of those songs everybody knew and liked but nobody bought. This first single from their third album was a record that people actually did buy, bouncing into the Top 10 and pulling that album along behind it. For reasons not instantly apparent, the return seemed to falter after that, and they've yet to manage a proper follow-up hit.
'Ready For The Floor' is not an instantly obvious hit, with its slightly nerdy combination of alternative and electronica which doesn't quite seem to have the strengths of either. That said, it grew on me even during the first time I replayed it for this post, and probably not only because I'd got beyond the slightly irritating "Do it, do it, do it" intro. It's undeniably catchy, but you have to wonder whether people would have thought it was as cool if it said Mike & The Mechanics on the sleeve.
Available on: Made in the Dark
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