Sunday, 27 September 2009

Alphabeat 'Fascination'

Chart Peak: 6


I know it's not their first language, but I can't help being mildly annoyed by the way they pronounce the word "Fascination" during the verses.

There's a school of thought which praises ostensibly simple pop music as an antidote to the drive for authenticity in rock or urban music. And it's one I can understand, but the risk is that this can become as much of a pose as fandom of serious music, and still leaves the peer pressure problem. Inasmuch as I care at all, I'd be more afraid to be seen not liking this than on more conventionally acclaimed music.

Still, I've got to be honest. Although I admire the big stadium-sized drum sound, and I'm interested to notice the opening lyric "Easy living killed the young dudes" - which I suspect some buyers of the record might have missed - the total effect comes over as contrived, and that whispery bit in the middle is almost too annoying for words. Perhaps it's unfair of me to have so little patience with bands who look like they're enjoying themselves too much. But this reminds me too much of a song from a musical.

Also appearing on: Now 70, 71
Available on:This is Alphabeat

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