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Buyers who found the second side of the record a bit too alternative were doubtless reassured by this return to Europop at the top of Side 3. 'This Beat Is...' was the third UK hit for Technotronic, and each had had a different vocalist: even at the time I thought MC Eric was a bit of an odd name for a rapper, although I didn't realise at the time that he was Welsh. At the opposite end of the decade he attempted to be taken more seriously under the new stage name of Me One.
Anyway, back to the record. I remember hearing this a lot back then, and noticing that they were dropping their own name into the chorus, which I somehow imagined was intended to assume familiarity with their previous material; as if they were saying "We know you like Technotronic, so here's some more Technotronic." Indeed, I'm surprised to see now that it was so much smaller a hit than the ones that preceded it. And this despite its being popular enough in some places to inspire a rival version by Daisy Dee, released in the UK at the same time - it narrowly missed the Top 75.
Technotronic also appear on: Now 16, 18
Available on: More Greatest Hits of the 90's
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