YouTube
Note: according to the list I'm writing from, the version on the album is the Fatboy Slim remix edit, although that didn't become an A-side until 2004. It's just as well, because Groove Armada apparently won't let me view the original video from the UK. Anyway, I'm open to correction on this point from anyone who owns Now 44.
Groove Armada are an act who've grown on me somewhat in recent years, for reasons I can't wholly explain. Perhaps it's because ten years ago everyone seemed so determined that they were going to be massive, and so much of their material got used for adverts, trailers and so on that it got rather tiresome. One reason I'm not typically a fan of dance music is the heavy use of repetition, and there's certainly plenty of that here, which was a problem at the time but when I hear the track now, I don't mind so much. In fact, I even heard their later hit 'Superstylin' on the radio yesterday and didn't mind it. That's progress.
Also appearing on: Now 50, 67, 68
Available on: The Best Of
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