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I suppose if there's one distinctive feature of this particular era in chart history, it's the media-amplified battle for Number One. Of course the mother of all these was Blur v. Oasis in 1995, but with hindsight it was very much a product of the times when virtually all Number Ones entered at the top so the loser had little chance of claiming the same glory later.
This and the track that follows it on the album were at the time hyped as just such a battle, not least because of the link between the acts involved, but it's fair to say that it hasn't exactly gone down in pop history as a major event. Much of the blame here must lie with the records themselves, because this one is as painfully thin as Halliwell looks in the video (which, incidentally, I'd never watched all the way through before - Hmmm, even aliens seem to go off the idea of abducting her once she starts singing to them). This is obviously an attempt to project the softer, more romantic side of her, but with trite lyrics set to a melody that's all but non-existent, the focus is on her not-really-much-cop vocal. What single could be lame enough to lose a chart battle to this? Find out tomorrow...
Also appearing on: Now 43, 45, 49, 50, 51, 60
Available on: Schizophonic
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