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Despite the title, this was of course the first time Kim Wilde showed up on a Now album, and for good measure her first single for new label MCA, complete with the catalogue number KIM1. Maybe they thought about saving this one up for the next single but thought it was too strong a potential hit to wait. If so, they weren't entirely right so far as the UK goes, with the single barely sneaking into the Top 30, though it did better in some other European countries and even crept into the US chart.
It starts of not unlike the OMD track, actually, but with the crucial syllable replaced by "Go!" (the US release was subtitled "Go For It"). And that sort of sets the tone for what is, listening now, a remarkably hard-hitting song about a woman's insatiable sexual appetite in a "cheap motel". Strong stuff, and all the odder when you recall that this was written by Marty and Ricky Wilde, who are of course her father and brother respectively. This, I must admit, wasn't really how I remembered her, and it feels slightly uncomfortable now, at least if you're my age. Still, more tolerable than 'Damn I Wish I Was Your Lover' somehow.
Also appearing on: Now 8, 13, 14, 25
Available on: The Collection
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