Friday, 21 December 2012

Fe-m@il 'Flee Fly Flo'

Chart Peak: 46

Fe-m@il, whose ages range from 15 to 19, are "on a mission to get the nation dancing"... Oyana is easy-going but hates cats, Ans is lazy - but a perfectionist, Nicci is a smiley violinist, Lauz (aka Laura) is a party animal and and Sally (Lauz's sister) enjoys fiddling with her belly-button because it freaks her big sister out!
If you've watched that video, I'd just like to reassure you that the world hasn't ended, you're not having a feverish dream, that song really does exist. There are some records that have a timeless quality, that are so individual that they can't be pigeonholed with anything else or be tied to a specific era; it's fair to say that 'Flee Fly Flo' isn't one of them. The very name of the act, with the pun and the use of the @ symbol (which always looks to me like it should be pronounced "fematil", surely the name of a hygiene product) is an instant throwback to the days when references to this newfangled Internet thing were trendy whether or not they made any sense. Even four years after 'Wannabe', people still thought there was some mileage in the concept of a feisty girl-group and especially one who could be promoted to a very young audience. To this end, the track is apparently based on a traditional song commonly sung at scout camps and similar, so it would be all the more familiar to schoolgirls. Even before release this track was included on a free video cassette with TV Hits magazine (another very of its time reference), but the kids didn't bite and as far as I know this was their only release, in the days when one flop was the end. I don't know whether a second single was recorded and abandoned, and neither do I know what happened to the ex-members of the band. Presumably they've all had to get proper jobs now but I wonder if they ever tell their colleagues about this.

No comments:

Post a Comment