Charted at No. 52 on 2nd September, had reached No. 11 by 30th September. This is the Liverpool group's 9th Top 20 hit in Britain.Yep, it's another video with grainy monochrome footage of people in jeans and jackets with no ties miming the song! And it's another track where a real live brass section sounds cheap and fake. No mistaking when this is from then. '(Forever) Live And Die' is, though, an unusual entry in the OMD catalogue in that it features the less famous member of the duo, Paul Humphreys, on lead vocal. Indeed, it proved to be his last major hit as part of the act before he left Andy McCluskey to go effectively solo a couple of years later.
Considering the pop-oriented direction into which McCluskey took OMD, one might expect a Humphreys-fronted single to be the opposite, but in fact this is one of their most commercial tracks. Not only is it a straightforward song with a directly emotional lyric, it's actually rather melodic and charming in a way that a lot of their attempts to be crowdpleasing aren't. Although it sounds dated now there's a warmth I can't resist.
Also appearing on: Now 3, 4, 20, 25, 34
Available on: The Pacific Age