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'Sorry's Not Good Enough' was the boy's {sic} 2nd single from the album Motion In The Ocean - it gave the lads a Top 3 hit in December 2006, their ninth UK Top 3 single since they arrived on the scene with the No.1 smash 'Five Colours In Her Hair' in April 2004It was of course the third single (after 'Please Please' and 'Star Girl'), and officially a double A-side with 'Friday Night', but this is the side that people remember, if they remember the single at all. By this stage in their career, McFly had acquired a reputation for short chart runs and highly frontloaded sales thanks to cleverly targetted marketing to the fans, which explains how this could smash in at 3 in Christmas week, and then tumble to 20 the week after even with the traditional nosedive of overall sales in that week; in fact 2006 was the last year that nosedive happened, but that's another story.
Certainly on the handful of occasions I heard this song at the time, I thought it perfunctory at best, but I have to admit that over the years I've rather come to the conclusion that McFly are a good pop thing. Obviously, somebody who counts 'Beetlebum' among his favourite Number One singles can hardly complain about anyone else having short chart runs, and I might be a tiny bit biased because Ton Fletcher is from Harrow, but I actually rather admire them for their tenacity and lack of pretension. This is still one of their less deserved hits, but sounds better now than I expected. The video's a bit dodgy though.
Also appearing on: Now 58, 59, 60, 61, 62, 63, 64, 65, 67, 71, 77, 78 (with Taio Cruz)
Available on: Motion In The Ocean
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