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Originally a No. 31 hit in January, 'I Luv U Baby' stormed back into the UK chart at No. 2 in August - why?... Serious turntable exposure in continental discotheques apparently.In fact, having (re-)entered at 2, this single slipped to 3 in the famous chart fifteen years ago this month when Blur and Oasis occupied the twop two positions. And there's a whole story there, it could be said: this sort of music was every bit as much the sound of the 1990s as Britpop, or for that matter grunge or gangsta, but it rarely seems to written about as much, though enough time has now passed for it to sell well on nostalgic compilation albums.
That said, I can't entirely blame people's habit of bypassing this sort of music because it's not all that easy to write about. There isn't a lot to say about this track except that it has a decent hook repeated far, far too often. And that's about all there is to it. Throw in the obvious gag about how inaccurately-named the act is, and I'm about done here.
Available on: Now Dance Anthems
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