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Following the success of 'Wide Boy' and 'Don Quixote', Nik aims for his eighth consecutive Top 20 single with 'When A Heart Beats'.Ah well Nik, you can't win them all. In fact, not only did this single fall short of the 20, it proved to be his last ever Top 40 hit. In truth, he might not have been that bothered, as it's evident that by this point he was losing whatever interest he'd ever had in pop stardom. It's said that his next album Radio Musicola was intentionally pitched over the heads of his teenybop audience with its attempts to satirise the media and the pop industry. This single, not officially an album track but added as a bonus to the cassette and CD versions, seems to be pushing a similarly anti-corporate line but in all honesty it's not very compelling or memorable and I can't say it deserved any more success than it got. Bit unfortunate for this album to get such an unsuccessful song so early in the run.
Also appearing on: Now 2, 3, 4
Available on: The Collection
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