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This is almost another synth duo, except that founding member Paul Humphreys had left the band five years earlier and, after various contractual issues, this single was the launch of OMD as effectively a solo project for Andy McCluskey, though he continued to work with other musicians for promotional appearances, even if he couldn't stop them looking utterly of their time. It was a successful return for the name, equalling their highest ever chart position, and it does seem very heavily oriented to the pop direction that he'd follow until retiring the name five years later. Even so, it sounds a bit stuck in the previous decade, which is presumably why the hits seemed to get smaller and smaller as the 1990s wore on.
Of course, two more decades further on and a reunited version of OMD are back in the album charts. But even speaking as somebody who's never been a fan, I sort of feel that it was the the time off that gave them more of a sense of purpose than is shown here, in this song which is so hollow I'm not surprised it floats on those seas.
Also appearing on: Now 3, 4, 8, 25, 34
Available on: Sugar Tax
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