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Released on 23rd October 1989, 'Born To Be Sold' is the follow-up to the group's three Top 20 hits so far this year - 'Baby I Don't Care', 'The Only One' and 'Landslide Of Love'.I guess they were taking a flyer on the possibility that this would follow suit, but it wasn't to be and indeed The Vamp (as nobody actually called them) never made the 20 again. I am of course aware that there are plenty of people (most of them males who had certain hormones in high concentration circa 1989) for whom Wendy James is an uncriticisable figure, but she's not really my type. I generally don't have much time for her as a singer, associating her and the band with overloud thuddy eighties rock.
As it turns out, 'Born To Be Sold' is a slightly different sort of track, with a slower pace that allows James to adopt a whisper rather than a screech. Still not a voice I'd seek out but far better. The lyric is a slightly annoying conceptual one about celebrity. The thought crossed my mind that with the eclectic list of names mentioned, it feels slightly like the opening song in a musical. The production and the wardrobe for the video aside, it feels more contemporary than most music from 1989.
Also appearing on: Now 13, 15
Available on: Velveteen
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