Friday, 9 October 2009

Amy Winehouse 'Love Is A Losing Game'

Chart Peak: 46


Ah, what can you say about Amy Winehouse? Well, rather a lot by the looks of things, but I'm not sure I can be bothered with any of it. In fact I even take a certain perverse pride in not being entirely sure whether that man glimpsed in the video is Blake Fielder-Civil.

Anyway, let's ignore the whole soap opera, except to note that one possible explanation for the underwhelming chart performance of the single was that she wasn't available to promote it much around the time of release (it was reported that a planned video shoot had to be cancelled in her absence, hence the cutting-room scrapings that ended up being used). Another reason is surely that it wasn't really necessary to pull a fifth single off the already very successful Back To Black album; although a deluxe version of the album was released at the same time, this wasn't new to it. It's a slightly odd choice of single at any time, because whilst well-received it's not an obviously dramatic attention-grabbing track. That's more a strength than a weakness, in this case, and in a way it seems like a better justification for all the fuss than some of her bigger hits; but it doesn't inspire strong reactions. It does give the album a sense of winding down and might even have been a good place to end it.

Also appearing on: Now 65, 66, 67, 68
Available on: Back To Black

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